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Cross-Cultural Behaviour in Tourism : concepts and analysis

Cross-Cultural Behaviour in Tourism : concepts and analysis - 03 edition

ISBN13: 978-0750656689

Cover of Cross-Cultural Behaviour in Tourism : concepts and analysis 03 (ISBN 978-0750656689)
ISBN13: 978-0750656689
ISBN10: 0750656689
Cover type: Print On Demand
Edition/Copyright: 03
Publisher: Butterworth Heinemann
Published: 2003
International: No

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Cross-Cultural Behaviour in Tourism : concepts and analysis - 03 edition

ISBN13: 978-0750656689

Yvette Reisinger and Lindsay Turner

ISBN13: 978-0750656689
ISBN10: 0750656689
Cover type: Print On Demand
Edition/Copyright: 03
Publisher: Butterworth Heinemann

Published: 2003
International: No
Summary

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry:

  • Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation
  • Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies
  • Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds


Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share.

  • Illustrates the importance of cultural background in the tourist experience.
  • Shows how to understand this background to achieve successful marketing and increased. profits
  • Provides statistical and analytical tools and explains how to use them to analyse this vital cross cultural behaviour.

Author Bio

Reisinger, Yvette : Monash University


Yvette Reisinger PhD, Associate Professor of Tourism, the Department of Management, Monash University, Melbourne, Australia.


Turner, Lindsay : Victoria University


Professor, Head of School of Applied Economics, Victoria University, Melbourne, Australia.

Table of Contents

Preface
Introduction

Concepts of cross cultural behaviour in tourism: Culture
Social contact
Values
Rules of social interaction
Perception
Satisfaction
Methods for cross cultural analysis in tourism
Principal components and factor analysis for cross cultural analysis
Structural equation modelling for cross cultural analysis
Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications

Conclusions
Index

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