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Cross-Cultural Business-Behaviour : Negotiating, Selling, Sourcing and Managing across Cultures - 4th edition

Cross-Cultural Business-Behaviour : Negotiating, Selling, Sourcing and Managing across Cultures (ISBN10: 8763001497; ISBN13: 9788763001496)
ISBN13: 978-8763001496
ISBN10: 8763001497

Summary: For almost a decade Cross-Cultural Business Behavior has been praised by business people and by students as ''an eminently useful guide to the global marketplace.'' Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the
culture of the customer.
...show more
Summary: For almost a decade Cross-Cultural Business Behavior has been praised by business people and by students as ''an eminently useful guide to the global marketplace.'' Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the culture of the customer. ...show less

Edition/Copyright: 4TH 05
Cover:
Publisher: Books International
Year Published: 2005
International: No



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