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Cross-Cultural Business-Behaviour : Negotiating, Selling, Sourcing and Managing across Cultures

Cross-Cultural Business-Behaviour : Negotiating, Selling, Sourcing and Managing across Cultures - 4th edition

ISBN13: 978-8763001496

Cover of Cross-Cultural Business-Behaviour : Negotiating, Selling, Sourcing and Managing across Cultures 4TH 05 (ISBN 978-8763001496)
ISBN13: 978-8763001496
ISBN10: 8763001497
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Edition/Copyright: 4TH 05
Publisher: Books International
Published: 2005
International: No

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Cross-Cultural Business-Behaviour : Negotiating, Selling, Sourcing and Managing across Cultures - 4TH 05 edition

ISBN13: 978-8763001496

Richard R. Gesteland

ISBN13: 978-8763001496
ISBN10: 8763001497
Cover type:
Edition/Copyright: 4TH 05
Publisher: Books International

Published: 2005
International: No
Summary

For almost a decade Cross-Cultural Business Behavior has been praised by business people and by students as ''an eminently useful guide to the global marketplace.'' Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the culture of the customer.

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