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Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers - 91 edition

ISBN13: 978-0060517120

Cover of Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers 91 (ISBN 978-0060517120)
ISBN13: 978-0060517120
ISBN10: 0060517123
Cover type: Paperback
Edition/Copyright: 91
Publisher: Harper Business
Published: 1991
International: No

List price: $17.99

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Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers - 91 edition

ISBN13: 978-0060517120

Geoffrey A. Moore

ISBN13: 978-0060517120
ISBN10: 0060517123
Cover type: Paperback
Edition/Copyright: 91
Publisher: Harper Business

Published: 1991
International: No
Summary

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Author Bio

Moore, Geoffrey : The Chasm Group

Geoffrey Moore is a Managing Director with The Chasm Group, a consulting practice based in California that provides market development and business strategy services to many leading high-technology companies. He is also a Venture Partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, internet, enterprise software, networking and semiconductors. As a Venture Partner at Mohr Davidow, he provides market strategy advice to their high-tech portfolio companies. Geoffrey is a frequent speaker and lecturer at industry conferences and his books are required reading at Stanford, Harvard, MIT and other leading business schools.

Geoffrey's current practice focuses on the concepts of his recent book Living on the Fault Line, targeted to CEO's and senior executives of Fortune 500 companies facing the impact of the Internet.Geoffrey's first book, Crossing the Chasm, initially published in 1991, adds compelling new extensions to the classical model of the Technology Adoption Life Cycle. He introduces his readers to a gap or "chasm" that innovative companies and their products must cross in order to reach the lucrative mainstream market. A revised edition was released in July 1999 to update industries and case-study companies.

The sequel, Inside the Tornado, published in 1995, provides readers with insight into how to capitalize on the potential for hypergrowth beyond the chasm. This second book sorts out how the market forces behind the Technology Adoption Life Cycle demand the need for radical shifts in market strategy.

The Gorilla Game, Geoffrey's third book, was originally released in March of 1998 with a revised version, including a new chapter on internet investing, released August of this year. This book was co-authored with Chasm Group managing partner and high-tech marketing strategist Tom Kippola, and stock investment guru and BancAmerica Robertson Stephens analyst Paul Johnson. The Gorilla Game combines the methodology Moore introduced in Crossing the Chasm and Inside the Tornado, with Johnson's stockmarket valuation models and Wall Street expertise, and Kippola's high-tech investment experience.

Geoffrey's most recent book, Living on the Fault Line, focuses on a single theme: How should the management of a public company that rose to prominence prior to the age of the Internet manage for shareholder value now that the Internet is upon us? Living on the Fault Line guides executives and managers who are coping with disruptive technology, destabilizing their core market positions, providing them with new models, metrics, and organizational practices.

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Cover of Crossing the Chasm 3rd edition

Crossing the Chasm - 3rd edition

ISBN13: 978-0062292988
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