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Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers - 91 edition

Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers (ISBN10: 0060517123; ISBN13: 9780060517120)
ISBN13: 978-0060517120
ISBN10: 0060517123

This edition has also been released as:
ISBN13: 978-0066620022
ISBN10: 0066620023

Summary: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Edition/Copyright: 91
Cover: Paperback
Publisher: Harper Business
Published: 07/28/2006
International: No

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