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Crosstalk

Crosstalk - 96 edition

ISBN13: 978-0226420219

Cover of Crosstalk 96 (ISBN 978-0226420219)
ISBN13: 978-0226420219
ISBN10: 0226420213
Cover type:
Edition/Copyright: 96
Publisher: University of Chicago Press
Published: 1996
International: No

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Crosstalk - 96 edition

ISBN13: 978-0226420219

Marion R. Just

ISBN13: 978-0226420219
ISBN10: 0226420213
Cover type:
Edition/Copyright: 96
Publisher: University of Chicago Press

Published: 1996
International: No
Summary

The most comprehensive portrait of a presidential campaign in more than a decade, Crosstalk focuses on the 1992 U.S. presidential race and looks at how citizens use information in the media to make their voting decisions and how politicians and the media interact to shape that information.

Examining political advertisements, news coverage, ad watches, and talk shows in Los Angeles, Boston, Winston-Salem, and Fargo/Moorhead, the authors chart the impact of different information environments on citizens and show how people developed images of candidates over the course of the campaign. Crosstalk presents persuasive evidence that campaigns do matter, that citizens are active participants in the campaign process, and their perceptions of a candidate's character is the central factor in the voting process.

This innovative study contributes significantly to our understanding of the 1992 presidential campaign and of campaigns in general, and shows how election campaigns can play an important role in the long-term vitality of democracy.

Table of Contents

List of Illustrations
Acknowledgments

Pt. 1: Studying Campaign Discourse

1: Constructing the Campaign
2: The Design of the Study

Pt. 2: Citizen, Candidate, and Media Messages

3: The Citizens' Agenda
4: Candidate Advertising
5: Media Coverage
6: Shared Constructions: Ad Watches and Candidate Interviews

Pt. 3: Interpreting Messages and Voting

7: How Citizens Interpret Campaign Communication
8: Media Use and Candidate Assessments
9: The Logic of Considerations and the Vote

Pt. 4: A Constructionist Model of Voting

10: Discourse and Decision

Appendixes
Notes
References
Author Index
General Index

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