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Cruising : Guide to the Cruise Line Industry

Cruising : Guide to the Cruise Line Industry - 2nd edition

ISBN13: 978-1401840068

Cover of Cruising : Guide to the Cruise Line Industry 2ND 04 (ISBN 978-1401840068)
ISBN13: 978-1401840068
ISBN10: 140184006X
Cover type: Paperback
Edition/Copyright: 2ND 04
Publisher: Delmar Learning
Published: 2004
International: No

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Cruising : Guide to the Cruise Line Industry - 2ND 04 edition

ISBN13: 978-1401840068

Marc Mancini

ISBN13: 978-1401840068
ISBN10: 140184006X
Cover type: Paperback
Edition/Copyright: 2ND 04
Publisher: Delmar Learning

Published: 2004
International: No
Summary

This comprehensive new guide, written in conjunction with the Cruise Lines International Association (CLIA), explains cruising in detail, the fastest growing segment of the travel industry. Chapters cover everything from who cruises and why to how to successfully market and sell cruises to the public. Detailed information is provided on cruise history, ship types, the cruise experience, where to cruise, how the industry operates, and promotional materials. The variety of activities -- including Internet activities -- found throughout reinforces concepts through practical application of learned material. Information on how to obtain Cruise Lines International Association certification is included.

Product Benefits:

  • Interactive exercises for selling cruises and cruise/itinerary planning.
  • Several sample pricing grids with an accompanying explanation of how to choose a cabin for a client (comparing price, location, amenities, etc.)
  • The book supports CLIA's courses.
  • The history section helps in understanding the phenomenal growth of the cruise industry in just a few decades.
  • Easy-to-read and understandable format.
  • Thought-provoking Questions for Discussion.

Table of Contents

Preface.

Chapter 1: Introduction.
Chapter 2: Who Cruises---And Why.
Chapter 3: The Anatomy of a Cruise Ship.
Chapter 4: The Cruise Experience.
Chapter 5: Who's Who in Cruising.
Chapter 6: The Pre-, Post-, and Off-Ship Cruise Experience.
Chapter 7: The Geography of Cruising.
Chapter 8: Profiling the Lines.
Chapter 9: Selling Cruises.
Chapter 10: Cruise Marketing, Groups and Incentives.