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Cruising : Guide to the Cruise Line Industry - 2nd edition

Cruising : Guide to the Cruise Line Industry (ISBN10: 140184006X; ISBN13: 9781401840068)
ISBN13: 978-1401840068
ISBN10: 140184006X

Summary: This comprehensive new guide, written in conjunction with the Cruise Lines International Association (CLIA), explains cruising in detail, the fastest growing segment of the travel industry. Chapters cover everything from who cruises and why to how to successfully market and sell cruises to the public. Detailed information is provided on cruise history, ship types, the cruise experience, where to cruise, how the industry operates, and promotional materials. The variet morey of activities -- including Internet activities -- found throughout reinforces concepts through practical application of learned material. Information on how to obtain Cruise Lines International Association certification is included.

Product Benefits:

  • Interactive exercises for selling cruises and cruise/itinerary planning.
  • Several sample pricing grids with an accompanying explanation of how to choose a cabin for a client (comparing price, location, amenities, etc.)
  • The book supports CLIA's courses.
  • The history section helps in understanding the phenomenal growth of the cruise industry in just a few decades.
  • Easy-to-read and understandable format.
  • Thought-provoking Questions for Discussion. less

Edition/Copyright: 2ND 04
Cover: Paperback
Publisher: Delmar Learning
Published: 08/22/2003
International: No

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