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Cruising : Guide to the Cruise Line Industry - 2nd edition

Cruising : Guide to the Cruise Line Industry (ISBN10: 140184006X; ISBN13: 9781401840068)
ISBN13: 978-1401840068
ISBN10: 140184006X

Summary: This comprehensive new guide, written in conjunction with the Cruise Lines International Association (CLIA), explains cruising in detail, the fastest growing segment of the travel industry. Chapters cover everything from who cruises and why to how to successfully market and sell cruises to the public. Detailed information is provided on cruise history, ship types, the cruise experience, where to cruise, how the industry operates, and promotional materials. The variet
y of activities -- including Internet activities -- found throughout reinforces concepts through practical application of learned material. Information on how to obtain Cruise Lines International Association certification is included.

Product Benefits:
  • Interactive exercises for selling cruises and cruise/itinerary planning.
  • Several sample pricing grids with an accompanying explanation of how to choose a cabin for a client (comparing price, location, amenities, etc.)
  • The book supports CLIA's courses.
  • The history section helps in understanding the phenomenal growth of the cruise industry in just a few decades.
  • Easy-to-read and understandable format.
  • Thought-provoking Questions for Discussion.
...show more
Summary: This comprehensive new guide, written in conjunction with the Cruise Lines International Association (CLIA), explains cruising in detail, the fastest growing segment of the travel industry. Chapters cover everything from who cruises and why to how to successfully market and sell cruises to the public. Detailed information is provided on cruise history, ship types, the cruise experience, where to cruise, how the industry operates, and promotional materials. The variety of activities -- including Internet activities -- found throughout reinforces concepts through practical application of learned material. Information on how to obtain Cruise Lines International Association certification is included.

Product Benefits:
  • Interactive exercises for selling cruises and cruise/itinerary planning.
  • Several sample pricing grids with an accompanying explanation of how to choose a cabin for a client (comparing price, location, amenities, etc.)
  • The book supports CLIA's courses.
  • The history section helps in understanding the phenomenal growth of the cruise industry in just a few decades.
  • Easy-to-read and understandable format.
  • Thought-provoking Questions for Discussion.
...show less

Edition/Copyright: 2ND 04
Cover: Paperback
Publisher: Delmar Learning
Published: 08/22/2003
International: No

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2004 VERY GOOD [CONDITION: Pages-Clean with no highlighting, underlining or notations found; Binding-Tight; Soft Cover-Light edge/corner wear. ] PHOTO: When displayed is actual book for sale. SHIPPI ...show moreNG: Normally the same or next day, six days a week; Secure mailers used with USPS tracking number provided. Cruising gives students a true insiders look at how cruise sales, marketing, and operations unfold, all told in magazine-like prose, making it fun to read and easy to understand. The author employs myriad educational techniques to help students comprehend, retain, and apply what they read. This includes highlighted areas, bullet points, graphs, tables, photos, questions for discussion, and application activities, all of which clarify, magnify, and reinforce the material. ...show less
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