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Customer Century - 00 edition

Customer Century (ISBN10: 0415921996; ISBN13: 9780415921992)
ISBN13: 978-0415921992
ISBN10: 0415921996

Summary: This book looks at how 14 of the world's top-performing companies, such as Hewlett-Packard and FedEx, have successfully integrated communications externally with their most profitable customers and stakeholders, vertically between senior management and front-line workers, and horizontally across departments and geographical boundaries. Gronstedt, a former professor at the U. of Colorado in integrated marketing communications, now runs a ''think and do tank,'' consulting on the same t ...show moreopic. Annotation copyrighted by Book News Inc., Portland, OR ...show less

Edition/Copyright: 00
Cover: Hardback
Publisher: Routledge N. Y.
Published: 01/28/2000
International: No



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House of Our Own PA
Philadelphia, PA
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New York, NY, U.S. A 2000 Hard Cover As New in As New jacket This book looks at how some of the top-performing companies, including Hewlett-Packard, Motorola, Saturn, FedEx, Xerox, and others, are ...show morebuilding customer relationships and integrated communications, both internally and externally (gray cloth with silver lettering; red, blue & gray dust jacket) ...show less
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Glued To The Tube Books MN
Minneapolis, MN
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New York City, New York 2000 Cloth First Thus Fine in Fine jacket 8vo-over 7?"-9?" tall. "Gronstedt is putting the old guard of 'Production Century' managers on alert: Integrate communications with ...show moreyour most strategic customers and stakeholders of your business will become roadkill in the new century. This invaluable primer for marketing, communication, and general managers is bulging with case studies and hands-on advice on how to succeed in the CUSTOMER CENTURY. " {Daniel Burris}. This book has 238 pages and is illustrated. ...show less
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