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Customer Century

Customer Century - 00 edition

ISBN13: 978-0415921992

Cover of Customer Century 00 (ISBN 978-0415921992)
ISBN13: 978-0415921992
ISBN10: 0415921996 Edition: 00
Copyright: 2000
Publisher: Routledge N. Y.
Published: 2000
International: No

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Customer Century - 00 edition

ISBN13: 978-0415921992

Anders Gronstedt

ISBN13: 978-0415921992
ISBN10: 0415921996 Edition: 00
Copyright: 2000
Publisher: Routledge N. Y.
Published: 2000
International: No
Summary

This book looks at how 14 of the world's top-performing companies, such as Hewlett-Packard and FedEx, have successfully integrated communications externally with their most profitable customers and stakeholders, vertically between senior management and front-line workers, and horizontally across departments and geographical boundaries. Gronstedt, a former professor at the U. of Colorado in integrated marketing communications, now runs a ''think and do tank,'' consulting on the same topic. Annotation copyrighted by Book News Inc., Portland, OR

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