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Customer Century - 00 edition

Customer Century (ISBN10: 0415921996; ISBN13: 9780415921992)
ISBN13: 978-0415921992
ISBN10: 0415921996

Summary: This book looks at how 14 of the world's top-performing companies, such as Hewlett-Packard and FedEx, have successfully integrated communications externally with their most profitable customers and stakeholders, vertically between senior management and front-line workers, and horizontally across departments and geographical boundaries. Gronstedt, a former professor at the U. of Colorado in integrated marketing communications, now runs a ''think and do tank,'' consulting on the same t ...show moreopic. Annotation copyrighted by Book News Inc., Portland, OR ...show less

Edition/Copyright: 00
Cover: Hardback
Publisher: Routledge N. Y.
Published: 01/28/2000
International: No



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2000 Hard Cover Very Good in Very Good jacket 8vo-over 7-9 Tall. Clean. no marks or tears, spine straight in like unclipped dj.
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2000 hardcover, PERSONALIZED INSCRIPTION BY AUTHOR on title page, no other marks noted in text, All of our products are cleaned with an disinfectant for your protection before shipping AND AS ALWAYS ...show moreSHIPPED IN 24 HOURS ...show less
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2014 Hardback NEAR FINE This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, a ...show morend there would be a delay in dispatch of around 15 working days. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
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