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Customer Century

Customer Century - 00 edition

Customer Century - 00 edition

ISBN13: 9780415921992

ISBN10: 0415921996

Customer Century by Anders Gronstedt - ISBN 9780415921992
Edition: 00
Copyright: 2000
Publisher: Routledge N. Y.
Published: 2000
International: No
Customer Century by Anders Gronstedt - ISBN 9780415921992

ISBN13: 9780415921992

ISBN10: 0415921996

Edition: 00

Summary

This book looks at how 14 of the world's top-performing companies, such as Hewlett-Packard and FedEx, have successfully integrated communications externally with their most profitable customers and stakeholders, vertically between senior management and front-line workers, and horizontally across departments and geographical boundaries. Gronstedt, a former professor at the U. of Colorado in integrated marketing communications, now runs a ''think and do tank,'' consulting on the same topic. Annotation copyrighted by Book News Inc., Portland, OR