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Customer Century - 00 edition

Customer Century (ISBN10: 0415921996; ISBN13: 9780415921992)
ISBN13: 978-0415921992
ISBN10: 0415921996

Summary: This book looks at how 14 of the world's top-performing companies, such as Hewlett-Packard and FedEx, have successfully integrated communications externally with their most profitable customers and stakeholders, vertically between senior management and front-line workers, and horizontally across departments and geographical boundaries. Gronstedt, a former professor at the U. of Colorado in integrated marketing communications, now runs a ''think and do tank,'' consulting on the same t
opic. Annotation copyrighted by Book News Inc., Portland, OR
...show more
Summary: This book looks at how 14 of the world's top-performing companies, such as Hewlett-Packard and FedEx, have successfully integrated communications externally with their most profitable customers and stakeholders, vertically between senior management and front-line workers, and horizontally across departments and geographical boundaries. Gronstedt, a former professor at the U. of Colorado in integrated marketing communications, now runs a ''think and do tank,'' consulting on the same topic. Annotation copyrighted by Book News Inc., Portland, OR ...show less

Edition/Copyright: 00
Cover: Hardback
Publisher: Routledge N. Y.
Year Published: 2000
International: No



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