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Cybermarketing: How to Use the Internet to Market Your Goods and Services

Cybermarketing: How to Use the Internet to Market Your Goods and Services - 2nd edition

ISBN13: 978-0750647045

Cover of Cybermarketing: How to Use the Internet to Market Your Goods and Services 2ND 00 (ISBN 978-0750647045)
ISBN13: 978-0750647045
ISBN10: 0750647043
Cover type: Print On Demand
Edition/Copyright: 2ND 00
Publisher: Butterworth Heinemann
Published: 2000
International: No

List price: $72.95

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Cybermarketing: How to Use the Internet to Market Your Goods and Services - 2ND 00 edition

ISBN13: 978-0750647045

Matthew Bickerton

ISBN13: 978-0750647045
ISBN10: 0750647043
Cover type: Print On Demand
Edition/Copyright: 2ND 00
Publisher: Butterworth Heinemann

Published: 2000
International: No
Summary

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product.

This new edition both follows on the success of and adds significantly to the first edition by:

* Increasing the up to date case material
* Having a live Internet site to support the book
* Adding a collection of key URLs for market research purposes
* Adding a new section on marketing information systems
* More coverage on electronic direct and 1 to 1 marketing
* Covering intranets for Marcomms in more depth
* Building on 'Justifying the Business Case'
* Updated and expanded information on pricing and branding.

This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.

Thorough revision based on successful 1st edition
Written by an author team who have advised some of the world's largest companies and consultancies on net strategy

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List price: $72.95
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