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Design of Things to Come : How Ordinary People Create Extraordinary Products

Design of Things to Come : How Ordinary People Create Extraordinary Products - 05 edition

ISBN13: 978-0131860827

Cover of Design of Things to Come : How Ordinary People Create Extraordinary Products 05 (ISBN 978-0131860827)
ISBN13: 978-0131860827
ISBN10: 0131860828
Cover type: Hardback
Edition/Copyright: 05
Publisher: Prentice Hall, Inc.
Published: 2005
International: No

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Design of Things to Come : How Ordinary People Create Extraordinary Products - 05 edition

ISBN13: 978-0131860827

Craig M. Vogel, Jonathan Cagan and Peter Boatwright

ISBN13: 978-0131860827
ISBN10: 0131860828
Cover type: Hardback
Edition/Copyright: 05
Publisher: Prentice Hall, Inc.

Published: 2005
International: No
Summary

The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. You'll read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. You'll meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. These design revolutionaries have a healthy respect for the huge cultural and economic forces swirling around them, but they've gotten past the fear of failure, in order to surf the biggest waves--and deliver the most exciting breakthroughs. Along the way, the authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before. The Design of Things to Come will fascinate you-whether you're a consumer who's intrigued by innovation or an executive who wants to deliver more of it.

Features

  • An entertaining, inside look at the people and processes behind new products that excite us and fulfill us personally and emotionally.
  • Profiles a new generation of product innovators and provides a blueprint of their methods, tools, and creative process.
  • Focuses on today's most successful and innovative products that are transforming consumer experience and redefining innovation.
  • Foreword by Keith Hammond, Deputy Editor, Fast Company. Endorsed by Bruce Nussbaum, Business Week, and Bob Lutz, ViceChair, GM.

Table of Contents

Foreword.
Preface.
Acknowledgments.

1. The New Breed of Innovator.
2. Pragmatic Innovation-The New Mandate.
3. The Art and Science of Business.
4. Identifying Today's Trends for Tomorrow's Innovations.
5. Design for Desire-The New Product Prescription.
6. The Powers of Stakeholders-People Fueling Innovation.
7. B-to-B Innovation-The New Frontier of Fantasy.
8. Making Decisions for Profit-Success Emerging from Chaos.
9. A Process for Product Innovation.
10. Creating a Blanket of IP to Protect Your Brand from the Elements.
11. To Hire Consultants or Build Internally-That Is the Question.

Epilogue: The Powers of Innovation-The New Economy of Opportunity.
Index.

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