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Designing and Conducting Survey Research : A Comprehensive Guide

Designing and Conducting Survey Research : A Comprehensive Guide - 3rd edition

ISBN13: 978-0787975463

Cover of Designing and Conducting Survey Research : A Comprehensive Guide 3RD 05 (ISBN 978-0787975463)
ISBN13: 978-0787975463
ISBN10: 078797546X
Cover type: Hardback
Edition: 3RD 05
Copyright: 2005
Publisher: Jossey-Bass, Inc.
Published: 2005
International: No

List price: $56.00

Designing and Conducting Survey Research : A Comprehensive Guide - 3RD 05 edition

ISBN13: 978-0787975463

Louis M. Rea and Richard A. Parker

ISBN13: 978-0787975463
ISBN10: 078797546X
Cover type: Hardback
Edition: 3RD 05
Copyright: 2005
Publisher: Jossey-Bass, Inc.
Published: 2005
International: No
Summary

Since it was first published in 1992, Designing and Conducting Survey Research has become the standard reference in the field for public and nonprofit managers who are responsible for conducting effective and meaningful survey research. This updated and expanded third edition builds on the first two volumes and contains additional statistical techniques, new reporting methods that meet the growing demands for accountability, and more user-friendly analysis methods.

Designing and Conducting Survey Research is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research, including construction of the instrument, administration of the process, and analysis and reporting of results. Clear, concise, and accessible, this guide explains how to conduct a survey research project from start to finish. Further, it shows how this research method can be applied in such diverse fields as urban affairs, social science, and public administration. Designing and Conducting Survey Research is an excellent tool that will help both professionals and students understand and explain the validity of sample survey research.

Table of Contents

PART ONE: DEVELOPING AND ADMINISTERING QUESTIONNAIRES.

1. An Overview of the Sample Survey Process.
2. Designing Effective Questionnaires: Basic Guidelines.
3. Developing Survey Questions.
4. Utilizing Focus Groups in the Survey Research Process.

PART TWO: ENSURING SCIENTIFIC ACCURACY.

5. Descriptive Statistics: Measures of Central Tendency and Dispersion.
6. The Theoretical Basis of Sampling.
7. Confidence Intervals and Basic Hypothesis Testing.
8. Determining the Sample Size.
9. Selecting a Representative Sample.

PART THREE: PRESENTING AND ANALYZING SURVEY RESULTS.

10. Analyzing Cross-Tabulated Data.
11. Testing the Difference Between Means.
12. Regression and Correlation.
13. Preparing an Effective Final Report.
Resource A: Table of Areas of a Standard Normal Distribution.
Resource B: Glossary.
Resource C: Answers to Selected Exercises.
Bibliography.
Index.