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Designing with the Mind in Mind

Designing with the Mind in Mind - 10 edition

ISBN13: 978-0123750303

Cover of Designing with the Mind in Mind 10 (ISBN 978-0123750303)
ISBN13: 978-0123750303
ISBN10: 012375030X
Edition: 10
Copyright: 2010
Publisher: Morgan Kaufmann Publishers, Inc.
Published: 2010
International: No

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Designing with the Mind in Mind - 10 edition

ISBN13: 978-0123750303

Jeff Johnson

ISBN13: 978-0123750303
ISBN10: 012375030X
Edition: 10
Copyright: 2010
Publisher: Morgan Kaufmann Publishers, Inc.
Published: 2010
International: No
Summary

"Take fundamental principles of psychology. Illustrate. Combine with Fundamental Principles of Design. Stir gently until fully blended. Read daily until finished. Caution: The mixture is addictive."-- Don Norman, Nielsen Norman group, Author of Design of Future Things.

"This book is a primer to understand the why of the larger human action principles at work-a sort of cognitive science for designers in a hurry. Above all, this is a book of profound insight into the human mind for practical people who want to get something done."-- Stuart Card, Senior Research Fellow and the manager of the User Interface Research group at the Palo Alto Research Center from the foreword


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