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Destination Marketing: An Integrated Marketing Communication Approach - 2nd edition

by Steven Pike

Destination Marketing: An Integrated Marketing Communication Approach (ISBN10: 0750686499; ISBN13: 9780750686495)
ISBN13: 978-0750686495
ISBN10: 0750686499

Summary: '''Destination Marketing' provides a clear framework for designing, implementing and monitoring a competitive strategy based on integrated marketing communications. ''

Edition/Copyright: 2ND 08
Cover: Paperback
Publisher: Elsevier Science
Published: 03/25/2008
International: No

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