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Destination Marketing: An Integrated Marketing Communication Approach

Destination Marketing: An Integrated Marketing Communication Approach - 2nd edition

ISBN13: 978-0750686495

Cover of Destination Marketing: An Integrated Marketing Communication Approach 2ND 08 (ISBN 978-0750686495)
ISBN13: 978-0750686495
ISBN10: 0750686499
Cover type: Paperback
Edition: 2ND 08
Copyright: 2008
Publisher: Elsevier Science
Published: 2008
International: No

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Destination Marketing: An Integrated Marketing Communication Approach - 2ND 08 edition

ISBN13: 978-0750686495

Steven Pike

ISBN13: 978-0750686495
ISBN10: 0750686499
Cover type: Paperback
Edition: 2ND 08
Copyright: 2008
Publisher: Elsevier Science
Published: 2008
International: No
Summary

'''Destination Marketing' provides a clear framework for designing, implementing and monitoring a competitive strategy based on integrated marketing communications. ''

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