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Dethroning the King

Dethroning the King - 11 edition

Dethroning the King - 11 edition

ISBN13: 9780470592700

ISBN10: 0470592702

Dethroning the King by Julie Macintosh - ISBN 9780470592700
Cover type: Hardback
Edition: 11
Copyright: 2011
Publisher: John Wiley & Sons, Inc.
Published: 2011
International: No
Dethroning the King by Julie Macintosh - ISBN 9780470592700

ISBN13: 9780470592700

ISBN10: 0470592702

Cover type: Hardback
Edition: 11

List price: $27.95

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Summary

The amazing true story behind the siege of America's favorite beer company

How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.

In Dethroning the King, the award-winning financial journalist who led coverage of the takeover for the Financial Times details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the ''King of Beers'' was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance.

  • Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history
  • Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board
  • Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but strong forces behind the scenes forced it to capitulate

From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.

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