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Developing Creative and Innovative Integrated Marketing Communication Plan

Developing Creative and Innovative Integrated Marketing Communication Plan - 98 edition

ISBN13: 978-0137783335

Cover of Developing Creative and Innovative Integrated Marketing Communication Plan 98 (ISBN 978-0137783335)
ISBN13: 978-0137783335
ISBN10: 0137783337
Cover type: Paperback
Edition/Copyright: 98
Publisher: Prentice Hall, Inc.
Published: 1998
International: No

List price: $87.75

Developing Creative and Innovative Integrated Marketing Communication Plan - 98 edition

ISBN13: 978-0137783335

James R. Ogden

ISBN13: 978-0137783335
ISBN10: 0137783337
Cover type: Paperback
Edition/Copyright: 98
Publisher: Prentice Hall, Inc.

Published: 1998
International: No

Table of Contents

1. Marketing and IMC.

2. Planning for Integrated Marketing Communications.

3.Advertising.

4. Sales Promotion.

5. Direct Marketing.

6. Cybermarketing.

7. Personal Selling.

8. Public Relations and Publicity.

9. Bringing It All Together.


Appendix A: Methods and Sources for the Company Analysis.
Appendix B: Research Methods for the Product Evaluator.
Appendix C: Sources for Consumer Analysis.
Appendix D: Media Terms and Definitions.
Appendix E: Advantages and Disadvantages of Select Media.
Appendix F: Cyberspace Terminology.

List price: $87.75
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