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Developing Creative and Innovative Integrated Marketing Communication Plan

Developing Creative and Innovative Integrated Marketing Communication Plan - 98 edition

Developing Creative and Innovative Integrated Marketing Communication Plan - 98 edition

ISBN13: 9780137783335

ISBN10: 0137783337

Developing Creative and Innovative Integrated Marketing Communication Plan by James R. Ogden - ISBN 9780137783335
Cover type: Paperback
Edition: 98
Copyright: 1998
Publisher: Prentice Hall, Inc.
Published: 1998
International: No
Developing Creative and Innovative Integrated Marketing Communication Plan by James R. Ogden - ISBN 9780137783335

ISBN13: 9780137783335

ISBN10: 0137783337

Cover type: Paperback
Edition: 98

List price: $92.50

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Table of Contents

Table of Contents

1. Marketing and IMC.

2. Planning for Integrated Marketing Communications.

3.Advertising.

4. Sales Promotion.

5. Direct Marketing.

6. Cybermarketing.

7. Personal Selling.

8. Public Relations and Publicity.

9. Bringing It All Together.


Appendix A: Methods and Sources for the Company Analysis.
Appendix B: Research Methods for the Product Evaluator.
Appendix C: Sources for Consumer Analysis.
Appendix D: Media Terms and Definitions.
Appendix E: Advantages and Disadvantages of Select Media.
Appendix F: Cyberspace Terminology.

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