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Developing Successful Sport Marketing Plans

Developing Successful Sport Marketing Plans - 3rd edition

ISBN13: 978-1885693846

Cover of Developing Successful Sport Marketing Plans 3RD 09 (ISBN 978-1885693846)
ISBN13: 978-1885693846
ISBN10: 1885693842
Cover type: Paperback
Edition/Copyright: 3RD 09
Publisher: Fitness Information Technology
Published: 2009
International: No

List price: $35.00

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Developing Successful Sport Marketing Plans - 3RD 09 edition

ISBN13: 978-1885693846

David K. Stotlar

ISBN13: 978-1885693846
ISBN10: 1885693842
Cover type: Paperback
Edition/Copyright: 3RD 09
Publisher: Fitness Information Technology

Published: 2009
International: No
Summary

In this updated edition of Developing Successful Sport Marketing Plans, internationally renowned sport marketing professor David Stotlar takes you inside the world of sport management to explain how to build a marketing plan that works. Drawing on his own comprehensive experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement an effective sport marketing plan, including analysis of current trends and a new "Best Practices" section to conclude each chapter. With this latest edition of Developing Successful Sport Marketing Plans, students as well as professionals can use this definitive, well-tested protocol to construct their own successful marketing plans.