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Developing Successful Sport Marketing Plans - 3rd edition

Developing Successful Sport Marketing Plans (ISBN10: 1885693842; ISBN13: 9781885693846)
ISBN13: 978-1885693846
ISBN10: 1885693842

Summary: In this updated edition of Developing Successful Sport Marketing Plans, internationally renowned sport marketing professor David Stotlar takes you inside the world of sport management to explain how to build a marketing plan that works. Drawing on his own comprehensive experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exer
cises to help you develop and implement an effective sport marketing plan, including analysis of current trends and a new "Best Practices" section to conclude each chapter. With this latest edition of Developing Successful Sport Marketing Plans, students as well as professionals can use this definitive, well-tested protocol to construct their own successful marketing plans.
...show more
Summary: In this updated edition of Developing Successful Sport Marketing Plans, internationally renowned sport marketing professor David Stotlar takes you inside the world of sport management to explain how to build a marketing plan that works. Drawing on his own comprehensive experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement an effective sport marketing plan, including analysis of current trends and a new "Best Practices" section to conclude each chapter. With this latest edition of Developing Successful Sport Marketing Plans, students as well as professionals can use this definitive, well-tested protocol to construct their own successful marketing plans. ...show less

Edition/Copyright: 3RD 09
Cover: Paperback
Publisher: Fitness Information Technology
Year Published: 2009
International: No

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