EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals
Search
Development and Management of Visitor Attractions

Development and Management of Visitor Attractions - 2nd edition

ISBN13: 978-0750651691

Cover of Development and Management of Visitor Attractions 2ND 02 (ISBN 978-0750651691)
ISBN13: 978-0750651691
ISBN10: 0750651695
Cover type: Paperback
Edition/Copyright: 2ND 02
Publisher: Butterworth Heinemann
Published: 2002
International: No

List price: $62.95

rental
$54.99
Save $7.96 (13%)


Ships from $5.99
  • Free Return Shipping
  • Due back 12/18/2015
  • CDs or access codes
    may not be included
etextbook
$47.95
Save $15.00 (24%)


More Shipping Options

Development and Management of Visitor Attractions - 2ND 02 edition

ISBN13: 978-0750651691

John Swarbrooke

ISBN13: 978-0750651691
ISBN10: 0750651695
Cover type: Paperback
Edition/Copyright: 2ND 02
Publisher: Butterworth Heinemann

Published: 2002
International: No
Summary

Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism.

New features/topics include:

  • The Millennium Dome
  • National Lottery funded projects
  • International case studies
  • Updated statistics and examples

The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.

Author Bio

Swarbrooke, John : Sheffield Hallam University

Principal Lecturer in Tourism Management, Centre for Tourism, Sheffield Hallam University

Table of Contents

Preface
The context - Introduction
The role of visitor attractions in tourism
The visitor attraction product
The visitor attraction market
The business environment and visitor attractions
The development of visitor attractions - The development process and the role of feasibility studies
Factors influencing the success of visitor attractions
Financing visitor attraction projects
Designing visitor attractions
Project management
The management of visitor attractions - The role of the manager and management styles
The marketing concept
Strategic marketing planning
The implementation of marketing strategies
Human resource management
Financial management
Operations management
Management and the 'greening' of attractions
Managing quality
Managing change and planning for the future
Case studies
The future of visitor attractions
Bibliography and further reading
Index.

Digital Rights

eBook Requirements
VitalSource Bookshelf Reader
Minimum System Requirements:
  • Windows 7/8, or Mac OS X 10.6 or above
Software Requirements:

eTextbooks and eChapters can be viewed by using the free reader listed below.

Be sure to check the format of the eTextbook/eChapter you purchase to know which reader you will need. After purchasing your eTextbook or eChapter, you will be emailed instructions on where and how to download your free reader.

Download Requirements:

Due to the size of eTextbooks, a high-speed Internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.

Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.

User Help:

Click Here to access the VitalSource Bookshelf FAQ

Digital Rights
VitalSource Bookshelf
Copying: Allowed, 2 selections may be copied every day
Printing: Allowed, 2 prints for unlimited days
Expires: Yes, may be used for 365 days after activation
Reading Aloud: Allowed
Sharing: Not Allowed
Min. Software Version: VitalSource Bookshelf
Suitable Devices: PCs, Tablet PCs, Macs, Laptops


Digital Rights Management (DRM) Key


Copying - Books that cannot be copied will show "Not Allowed." Otherwise, this will detail the number of times it can be copied, or "Allowed with no limits."

Printing - Books that cannot be printed will show "Not Allowed." Otherwise, this will detail the number of times it can be printed, or "Allowed with no limits."

Expires - Books that have no expiration (the date upon which you will no longer be able to access your eBook) will read "No Expiration." Otherwise it will state the number of days from activation (the first time you actually read it).

Reading Aloud - Books enabled with the "text-to-speech" feature so that they can be read aloud will show "Allowed."

Sharing - Books that cannot be shared with other computers will show "Not Allowed."

Min. Software Version - This is the minimum software version needed to read this book.

Suitable Devices - Hardware known to be compatable with this book. Note: Reader software still needs to be installed.

More Shipping Options