Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account

Digimarketing - 08 edition

Digimarketing (ISBN10: 0470822317; ISBN13: 9780470822319)
ISBN13: 978-0470822319
ISBN10: 0470822317

Summary: Developments in the world of media and digital technology/marketing are prompting companies to take a fresh look at the methods through which they reach and interact with consumers. The digital ecosystem is evolving rapidly, spawning a new era of user-generated content, consumer communities, and new forms of communication such as podcasting and blogging. The ecosystem extends today well beyond the desktop, reaching consumers in-market through mobile and wireless te morechnologies and various forms of digital point-of-sale.
How will companies respond to these changes? How can they capitalize on the transformation from "push" to "pull" marketing through digital channels? How might they utilize digital channels to create greater consumer involvement, experience, and participation - the 21st century metrics for brand building?
Digimarketing: The Essential Guide to New Media and Digital Marketing will be required reading for busy executives who feel that the digital world is passing them by. Written in a simple, jargon-free style, this book will serve as a common-sense introduction to the topic. It will guide readers through the most important trends in the rapidly-evolving worlds of new media and digital marketing. Through clear, simple examples, it will also expose marketers to the practical issues they must consider to create effective digital marketing. less

Edition/Copyright: 08
Cover: Hardback
Publisher: John Wiley & Sons, Inc.
Published: 02/15/2008
International: No

View eBook Requirements
View Digital Rights

List Price: $45.00
Used $17.55
Save $27.45 (61%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Order this book in the next 15 minutes and it ships by Noon CT today!
New  Currently Sold Out
eTextbook $38.00
Marketplace sellers starting at $1.99

34 more offers below.

The Marketplace on
Additional Sellers for Digimarketing
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (34)  |  New (7)  |  Like New (1)  |  Very Good (7)  |  Good (16)  |  Acceptable (3)

+$3.99 s/h
Add marketplace to your cart
Barnes &
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
+$3.99 s/h
Add marketplace to your cart
Horcott Rd, Fairford,
Seller Rating: 4.41
New Book. Shipped from UK within 10 to 14 business days. Established seller since 2000.
+$3.99 s/h
Add marketplace to your cart
Westminster, MD
Seller Rating: 4.19
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
+$3.99 s/h
Add marketplace to your cart
Avenel, NJ
Seller Rating: 4.15
+$3.99 s/h
Add marketplace to your cart
Secaucus, NJ
Seller Rating: 4.48
New Book. Shipped from US within 10 to 14 business days. Established seller since 2000.
+$3.99 s/h
Add marketplace to your cart
Russell Books
Victoria, BC
Seller Rating: 4.31
Hardcover New 0470822317 Special order direct from the distributor.
Page:   1