Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Digimarketing - 08 edition

Digimarketing (ISBN10: 0470822317; ISBN13: 9780470822319)
ISBN13: 978-0470822319
ISBN10: 0470822317

Summary: Developments in the world of media and digital technology/marketing are prompting companies to take a fresh look at the methods through which they reach and interact with consumers. The digital ecosystem is evolving rapidly, spawning a new era of user-generated content, consumer communities, and new forms of communication such as podcasting and blogging. The ecosystem extends today well beyond the desktop, reaching consumers in-market through mobile and wireless te ...show morechnologies and various forms of digital point-of-sale.
How will companies respond to these changes? How can they capitalize on the transformation from "push" to "pull" marketing through digital channels? How might they utilize digital channels to create greater consumer involvement, experience, and participation - the 21st century metrics for brand building?
Digimarketing: The Essential Guide to New Media and Digital Marketing will be required reading for busy executives who feel that the digital world is passing them by. Written in a simple, jargon-free style, this book will serve as a common-sense introduction to the topic. It will guide readers through the most important trends in the rapidly-evolving worlds of new media and digital marketing. Through clear, simple examples, it will also expose marketers to the practical issues they must consider to create effective digital marketing. ...show less

Edition/Copyright: 08
Cover: Hardback
Publisher: John Wiley & Sons, Inc.
Published: 02/15/2008
International: No

View eBook Requirements
View Digital Rights



List Price: $45.00
Used $17.55
Used
Save $27.45 (61%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 1 hours and 52 minutes and it ships by Noon CT today!
New  Currently Sold Out
eTextbook $29.25
Marketplace sellers starting at $1.99

37 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Digimarketing
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (37)  |  New (6)  |  Like New (1)  |  Very Good (8)  |  Good (18)  |  Acceptable (4)

Price
 
Condition
Seller
Comments
$17.55
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Books Squared
Dallas, TX
Seller Rating: 4.59
Nice condition with minor indications of previous handling. Book selection as BIG as Texas.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Blue Cloud Books
Phoenix, AZ
Seller Rating: 4.54
This book shows minor wear and is in very good condition. Blue Cloud Books ??? Hot deals from the land of the sun.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
thriftbooks-com
Auburn, WA
Seller Rating: 4.57
Book has appearance of light use with no easily noticeable wear. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
GreenEarthBooks
Portland, OR
Seller Rating: 4.57
Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Help save a tree. Buy all your used books from Green ...show more Earth Books. Read. Recycle and Reuse. ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
OwlsBooks-TRM
Toledo, OH
Seller Rating: 4.42
Giving great service since 2004: Buy from the Best! 4,000,000 items shipped to delighted customers. We have 1,000,000 unique items ready to ship! Find your Great Buy today!
$17.55
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
$19.62
+$3.99 s/h
Add marketplace to your cart
VeryGood
worldofbooks
Goring-By-Sea,
Seller Rating: 3.69
Singapore 2008 Hard cover Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Sewn binding. Paper ...show more over boards. With dust jacket. 406 p. Contains: Illustrations, black & white, Figures. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
Page:   1  
Close
Close
Close