Summary: Developments in the world of media and digital technology/marketing are prompting companies to take a fresh look at the methods through which they reach and interact with consumers. The digital ecosystem is evolving rapidly, spawning a new era of user-generated content, consumer communities, and new forms of communication such as podcasting and blogging. The ecosystem extends today well beyond the desktop, reaching consumers in-market through mobile and wireless te ...show morechnologies and various forms of digital point-of-sale.
How will companies respond to these changes? How can they capitalize on the transformation from "push" to "pull" marketing through digital channels? How might they utilize digital channels to create greater consumer involvement, experience, and participation - the 21st century metrics for brand building?
Digimarketing: The Essential Guide to New Media and Digital Marketing will be required reading for busy executives who feel that the digital world is passing them by. Written in a simple, jargon-free style, this book will serve as a common-sense introduction to the topic. It will guide readers through the most important trends in the rapidly-evolving worlds of new media and digital marketing. Through clear, simple examples, it will also expose marketers to the practical issues they must consider to create effective digital marketing. ...show less