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Digital Business : Concepts and Strategies - 2nd edition

Digital Business : Concepts and Strategies (ISBN10: 0131400975; ISBN13: 9780131400979)
ISBN13: 978-0131400979
ISBN10: 0131400975

Summary: For courses in Marketing on the Internet/Electronic Marketing.

As businesses adapt to the realities of the digital world, this text is designed to provide students with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers through the concepts, trends, and characteristics of doing business online, to provide them with the ability to develop and implement effective strategies for digi ...show moretal business. ...show less

Edition/Copyright: 2ND 05
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 09/09/2004
International: No

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