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Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty - 09 edition

Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty (ISBN10: 0814410723; ISBN13: 9780814410721)
ISBN13: 978-0814410721
ISBN10: 0814410723

In an age of overwhelming Internet competition, we all face the daunting challenge of understanding how to engage customers online. In Digital Engagement, online marketing pioneers Leland Harden and Bob Heyman team up to show you how to leverage search engine optimization, affiliate marketing, and all of the Web 2.0 tools you need to compete in the digital marketplace.

Edition/Copyright: 09
Cover: Paperback
Publisher: American Management Association
Published: 01/14/2009
International: No



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