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Direct Marketing in Action : Cutting-Edge Strategies for Finding and Keeping the Best Customers - 07 edition

Direct Marketing in Action : Cutting-Edge Strategies for Finding and Keeping the Best Customers (ISBN10: 0275992233; ISBN13: 9780275992231)
ISBN13: 978-0275992231
ISBN10: 0275992233

Summary: A team of marketing experts showcases cutting-edge approaches to finding and keeping profitable customers in the age of hyper-connection and hyper-competition.

Edition/Copyright: 07
Cover: Hardcover
Publisher: Praeger Publishers, Inc.
Published: 11/30/2006
International: No



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