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Direct Marketing in Action : Cutting-Edge Strategies for Finding and Keeping the Best Customers

Direct Marketing in Action : Cutting-Edge Strategies for Finding and Keeping the Best Customers - 07 edition

ISBN13: 978-0275992231

Cover of Direct Marketing in Action : Cutting-Edge Strategies for Finding and Keeping the Best Customers 07 (ISBN 978-0275992231)
ISBN13: 978-0275992231
ISBN10: 0275992233
Edition: 07
Copyright: 2007
Publisher: Praeger Publishers, Inc.
Published: 2007
International: No

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Direct Marketing in Action : Cutting-Edge Strategies for Finding and Keeping the Best Customers - 07 edition

ISBN13: 978-0275992231

Andrew R. Thomas

ISBN13: 978-0275992231
ISBN10: 0275992233
Edition: 07
Copyright: 2007
Publisher: Praeger Publishers, Inc.
Published: 2007
International: No
Summary

A team of marketing experts showcases cutting-edge approaches to finding and keeping profitable customers in the age of hyper-connection and hyper-competition.

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