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Doing Survey Research - 2nd edition

Doing Survey Research (ISBN10: 0205446094; ISBN13: 9780205446094)
ISBN13: 978-0205446094
ISBN10: 0205446094

Summary: This short, practical book prepares students to conduct their own survey research, analyze data, and write up the results, while learning to read and interpret published research.

Features

  • Combines statistics and survey research methods in a single book.
  • Shows how to write a questionnaire, generate a sample, analyze data, and write up the results.
  • Students get to apply what the ...show morey learn by reading and interpreting excerpts from published research.
  • Teaches how to interpret statistics and make decisions about which statistics to use, without requiring any calculations.
  • Author has taught survey research methods for 30 years and is the President of the Pacific Sociological Association (2005-2006).
New To This Edition
  • Ch. 1, ''Why We Do Research,'' elaborates on the idea of ''cause and effect'' and illustrates more clearly the basic tenet that correlation does not mean causation.
  • Ch. 1 also contains an expanded discussion of other research methods with a presentation of the disadvantages and advantages of quantitative, qualitative, experimental, and focus group methods, to help put the goals of survey research in the context of other kinds of research methods.
  • Ch. 2, ''Finding Ideas to Research,'' includes more material on the ethics of doing research, in particular with questionnaires and Internet surveys.
  • The section on literature reviews in Ch. 2 provides additional details about how to read research and write up a summary of the information gleaned from the studies.
  • Ch.3, ''Designing Research,'' adds a section about measuring variables using scales and indexes, some of which previously was in Ch. 4.
  • Ch. 4, ''Developing a Questionnaire,'' includes new information about designing surveys for online web-based platforms. The chapter now concludes with additional examples about the wording of questionnaire and opinion poll items, ordering questions on surveys, and how these connect to ethical issues related to questionnaire design and the reporting of findings.
  • Ch. 5, ''Sampling,'' updates a few examples illustrating random sampling.
  • Changes in the four chapters on statistics (Ch. 6-Ch. 9) clarify several statistical points and examples from actual research.
  • Ch.10, ''Presenting Results, Making Conclusions, and Writing Reports,'' expands the sections on literature reviews, abstracts, ethics, and the presentation of research. By giving additional examples from research, students will have a better idea about the components of a research report and how to present them more clearly and accurately.
...show less

Edition/Copyright: 2ND 06
Cover: Paperback
Publisher: Allyn & Bacon, Inc.
Published: 07/29/2005
International: No

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