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DragonFly Effect

DragonFly Effect - 10 edition

ISBN13: 978-0470614150

Cover of DragonFly Effect 10 (ISBN 978-0470614150)
ISBN13: 978-0470614150
ISBN10: 0470614153
Cover type: Hardback
Edition: 10
Copyright: 2010
Publisher: Jossey-Bass, Inc.
Published: 2010
International: No

List price: $25.95

DragonFly Effect - 10 edition

ISBN13: 978-0470614150

Jennifer Aaker

ISBN13: 978-0470614150
ISBN10: 0470614153
Cover type: Hardback
Edition: 10
Copyright: 2010
Publisher: Jossey-Bass, Inc.
Published: 2010
International: No
Summary

''The Dragonfly Effect'' shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.