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DragonFly Effect - 10 edition

DragonFly Effect (ISBN10: 0470614153; ISBN13: 9780470614150)
ISBN13: 978-0470614150
ISBN10: 0470614153

Summary: ''The Dragonfly Effect'' shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.

Edition/Copyright: 10
Cover: Hardback
Publisher: Jossey-Bass, Inc.
Published: 09/28/2010
International: No



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