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DragonFly Effect

DragonFly Effect - 10 edition

DragonFly Effect - 10 edition

ISBN13: 9780470614150

ISBN10: 0470614153

DragonFly Effect by Jennifer Aaker - ISBN 9780470614150
Cover type: Hardback
Edition: 10
Copyright: 2010
Publisher: Jossey-Bass, Inc.
Published: 2010
International: No
DragonFly Effect by Jennifer Aaker - ISBN 9780470614150

ISBN13: 9780470614150

ISBN10: 0470614153

Cover type: Hardback
Edition: 10

List price: $25.95

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Summary

''The Dragonfly Effect'' shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.

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