Summary: The Most Acclaimed Book in Sports Marketing.
Required by more than 100 National and International Universities.
Features Include: 25 SID Responsibilities
16 Basic Press Release Rules
35 Types of Sports Features
55 News Conference Checklist Items
20 Publicity Format that always work
150 Different Sports awards
26 Major Interview Formats
11 Rules for Fund-Raising Banquets
12 Most Effective C ...show morerisis Solutions
Learn How to Get: Guests booked on radio and television
Publicity photos printed
An effective press box
A productive media tour
A major event staged
A star named All-American
A coach's speech written
A Web page of your won
26 Ways to sell fans through the web
5 Profit center
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