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Dynamics of International Advertising : Theoretical and Practical Perspectives - 04 edition

Dynamics of International Advertising : Theoretical and Practical Perspectives (ISBN10: 0820463604; ISBN13: 9780820463605)
ISBN13: 978-0820463605
ISBN10: 0820463604

Summary: This is a textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finall ...show morey, researchers of international advertising and marketing will also find the text a valuable resource. ...show less

Edition/Copyright: 04
Cover: Hardback
Publisher: Peter Lang Pub., Inc.
Published: 01/28/2004
International: No

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