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Dynamics of Mass Communication

Dynamics of Mass Communication - 12th edition

ISBN13: 978-0073526195

Cover of Dynamics of Mass Communication 12TH 13 (ISBN 978-0073526195)
ISBN13: 978-0073526195
ISBN10: 0073526193
Cover type: Paperback
Edition/Copyright: 12TH 13
Publisher: McGraw-Hill Publishing Company
Published: 2013
International: No
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Dynamics of Mass Communication - 12TH 13 edition

ISBN13: 978-0073526195

Joseph R. Dominick

ISBN13: 978-0073526195
ISBN10: 0073526193
Cover type: Paperback
Edition/Copyright: 12TH 13
Publisher: McGraw-Hill Publishing Company

Published: 2013
International: No
Summary

Well-known for its balanced approach to media industries and professions,Dynamics of Mass Communicationoffers a lively, thorough, and objective introduction for mass communication majors and non-majors alike.Dynamics of Mass Communicationtakes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers' affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Table of Contents

Table of Contents Brief Contents Part I The Nature and History of Mass Communication Chapter 1 Communication: Mass and Other Forms Chapter 2 Perspectives on Mass Communication Chapter 3 Historical and Cultural Context Part II Media Chapter 4 The Internet and Social Media Chapter 5 Newspapers Chapter 6 Magazines Chapter 7 Books Chapter 8 Radio Chapter 9 Sound Recording Chapter 10 Motion Pictures Chapter 11 Broadcast Television Chapter 12 Cable, Satellite and Internet Television Part III Specific Media Professions Chapter 13 News Gathering and Reporting Chapter 14 Public Relations Chapter 15 Advertising Part IV Regulation of the Mass Media Chapter 16 Formal Controls: Laws, Rules, Regulations. Chapter 17 Ethics and Other Informal Controls Part V Impact of the Media Chapter 18 Social Effects of Mass Communication Glossary Photo Credits Index

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