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Dynamics of Mass Communication - 12th edition

Dynamics of Mass Communication (ISBN10: 0073526193; ISBN13: 9780073526195)
ISBN13: 978-0073526195
ISBN10: 0073526193

Summary: Well-known for its balanced approach to media industries and professions,Dynamics of Mass Communicationoffers a lively, thorough, and objective introduction for mass communication majors and non-majors alike.Dynamics of Mass Communicationtakes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing ...show morewith shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers' affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more. ...show less

Edition/Copyright: 12TH 13
Cover: Paperback
Publisher: McGraw-Hill Publishing Company
Published: 03/09/2012
International: No

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0073526193 Acceptable Condition - Book may have excessive writing or highlighting May contain some highlighting, underlining, general markings. Will NOT include CDs, access codes or any other materi ...show moreal originally provided. - Usually ships within 1-2 business days. All USA orders shipped via USPS with delivery confirmation, please allow 4-14 business days for delivery. USPS does not provide delivery confirmation for APO/FPO addresses or addresses outside of the 50 US states. No guarantee on products that contain supplements and some products may include highlighting and writing. We are dedicated to 100% customer satisfaction. ...show less
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