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Dynamics of Persuasion

Dynamics of Persuasion - 4th edition

ISBN13: 978-0415805681

Cover of Dynamics of Persuasion 4TH 10 (ISBN 978-0415805681)
ISBN13: 978-0415805681
ISBN10: 0415805686

Cover type: Paperback
Edition: 4TH 10
Copyright: 2010
Publisher: Lawrence Erlbaum Associates, Inc.
Published: 2010
International: No

List price: $80.95

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Dynamics of Persuasion - 4TH 10 edition

ISBN13: 978-0415805681

Richard M. Perloff

ISBN13: 978-0415805681
ISBN10: 0415805686

Cover type: Paperback
Edition: 4TH 10
Copyright: 2010
Publisher: Lawrence Erlbaum Associates, Inc.
Published: 2010
International: No
Summary

Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors.
The Dynamics of Persuasion presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Richard Perloff systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics,
and racial prejudice.
Written for the upper-undergraduate level, The Dynamics of Persuasion is appropriate for courses in the social sciences, notably communication, speech, journalism, psychology, marketing, and sociology.

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