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E-Marketing - 4th edition

E-Marketing (ISBN10: 013609659X; ISBN13: 9780136096597)
ISBN13: 978-0136096597
ISBN10: 013609659X

Summary: This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much ''E'' and not enough marketing or are too narrowly or technically focused on e-commerce. A five-part organization covers e-marketing in context, e-marketing environment, e-market ...show moreing strategy, e-marketing management, and a global perspective on e-marketing. Special topics include competitive strategies, e-marketing strategy development, marketing planning, and performance metrics; and coverage of cutting edge strategies beyond the Web--m-marketing (mobile), databases and analysis techniques, point of purchase scanning, and more. For an e-understanding of marketing and business. ...show less

Edition/Copyright: 4TH 06
Cover: Paperback
Publisher: Vitalsource Technologies, Inc.
Year Published: 2006
International: No

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