EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals
Search
E-Marketing

E-Marketing - 4th edition

ISBN13: 978-0136096597

Cover of E-Marketing 4TH 06 (ISBN 978-0136096597)
ISBN13: 978-0136096597
ISBN10: 013609659X
Cover type:
Edition/Copyright: 4TH 06
Publisher: Vitalsource Technologies, Inc.
Published: 2006
International: No

USED
Sold Out
FREE Shipping on $25+
  • Check back soon!
  • 30-Day Returns
  • Condition: Very Good
Sold Out
new
Sold Out
FREE Shipping on $25+
  • Check back soon!
  • 30-Day Returns
  • Condition: New
Sold Out
More Shipping Options

E-Marketing - 4TH 06 edition

ISBN13: 978-0136096597

Strauss

ISBN13: 978-0136096597
ISBN10: 013609659X
Cover type:
Edition/Copyright: 4TH 06
Publisher: Vitalsource Technologies, Inc.

Published: 2006
International: No
Summary

This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much ''E'' and not enough marketing or are too narrowly or technically focused on e-commerce. A five-part organization covers e-marketing in context, e-marketing environment, e-marketing strategy, e-marketing management, and a global perspective on e-marketing. Special topics include competitive strategies, e-marketing strategy development, marketing planning, and performance metrics; and coverage of cutting edge strategies beyond the Web--m-marketing (mobile), databases and analysis techniques, point of purchase scanning, and more. For an e-understanding of marketing and business.

List price: $0.00
More Shipping Options