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E-Marketing - 5th edition

E-Marketing (ISBN10: 0136154409; ISBN13: 9780136154402)
ISBN13: 978-0136154402
ISBN10: 0136154409

This edition has also been released as:
ISBN13: 978-0136154433
ISBN10: 0136154433

Summary: The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability.

Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices
not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.

For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
...show more
Summary: The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability.

Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.

For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference. ...show less

Edition/Copyright: 5TH 09
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 11/04/2008
International: No

Other Editions of E-Marketing:


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