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E-Marketing

E-Marketing - 5th edition

ISBN13: 978-0136154402

Cover of E-Marketing 5TH 09 (ISBN 978-0136154402)
ISBN13: 978-0136154402
ISBN10: 0136154409
Cover type: Paperback
Edition/Copyright: 5TH 09
Publisher: Prentice Hall, Inc.
Published: 2009
International: No

List price: $149.00

E-Marketing - 5TH 09 edition

ISBN13: 978-0136154402

Judy Strauss, Raymond Frost and Adel El-Ansary

ISBN13: 978-0136154402
ISBN10: 0136154409
Cover type: Paperback
Edition/Copyright: 5TH 09
Publisher: Prentice Hall, Inc.

Published: 2009
International: No
Summary

The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability.

Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.

For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.