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E-Marketing - 5th edition

by Judy Strauss, Raymond Frost and Adel El-Ansary

E-Marketing (ISBN10: 0136154433; ISBN13: 9780136154433)
ISBN13: 978-0136154433
ISBN10: 0136154433

This edition has also been released as:
ISBN13: 978-0136154402
ISBN10: 0136154409

Summary: The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability.

Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices ...show morenot covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.

For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference. ...show less

Edition/Copyright: 5TH 09
Cover:
Publisher: Prentice Hall, Inc.
Year Published: 2009
International: No

Other Editions of E-Marketing:


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