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E-Marketing

E-Marketing - 5th edition

E-Marketing - 5th edition

ISBN13: 9780136154402

ISBN10: 0136154409

E-Marketing by Judy Strauss, Raymond Frost and Adel El-Ansary - ISBN 9780136154402
Cover type: Paperback
Edition: 5TH 09
Copyright: 2009
Publisher: Prentice Hall, Inc.
Published: 2009
International: No
E-Marketing by Judy Strauss, Raymond Frost and Adel El-Ansary - ISBN 9780136154402

ISBN13: 9780136154402

ISBN10: 0136154409

Cover type: Paperback
Edition: 5TH 09

List price: $149.00

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Summary

The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability.

Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.

For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

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