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E-Marketing - 6th edition

by Judy Strauss

E-Marketing (ISBN10: 0132147556; ISBN13: 9780132147552)
ISBN13: 978-0132147552
ISBN10: 0132147556

This edition has also been released as:
ISBN13: 978-0132147569
ISBN10: 0132147564

Summary: For courses in Internet Marketing or E-marketing.

Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

Edition/Copyright: 6TH 12
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 07/08/2011
International: No

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