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E-Marketing (Custom Package)

E-Marketing (Custom Package) - 5th edition

ISBN13: 978-0558566302

Cover of E-Marketing (Custom Package) 5TH 09 (ISBN 978-0558566302)
ISBN13: 978-0558566302
ISBN10: 0558566308 Edition: 5TH 09
Copyright: 2009
Publisher: Pearson Custom
Published: 2009
International: No

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E-Marketing (Custom Package) - 5TH 09 edition

ISBN13: 978-0558566302

Judy Strauss

ISBN13: 978-0558566302
ISBN10: 0558566308 Edition: 5TH 09
Copyright: 2009
Publisher: Pearson Custom
Published: 2009
International: No
Summary

The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

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