Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

ESSENTIALS OF MARKETING MANAGEMENT - 11 edition

ESSENTIALS OF MARKETING MANAGEMENT (ISBN10: 0078028787; ISBN13: 9780078028786)
ISBN13: 978-0078028786
ISBN10: 0078028787

Summary: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced
in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance- marketing management- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.
...show more
Summary: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance- marketing management- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm. ...show less

Edition/Copyright: 11
Cover: Paperback
Publisher: Glencoe / Macmillan / McGraw-Hill
Published: 01/16/2010
International: No

View eBook Requirements
View Digital Rights



List Price: $219.75
Used $109.85
Used
Save $109.90 (50%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 5 hours and 54 minutes and it ships by Noon CT today!
New $164.78
Rental $27.49
Due back 07/31/2015
eTextbook $148.58
Marketplace sellers starting at $36.19

21 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for ESSENTIALS OF MARKETING MANAGEMENT
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (21)  |  New (5)  |  Like New (2)  |  Very Good (4)  |  Good (5)  |  Acceptable (5)

Price
 
Condition
Seller
Comments
$109.85
FREE! s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for FREE! Very good condition (Certified Used). Trackable expedited shipping options available.
$164.78
FREE! s/h

New
Textbooks.com
Columbia, MO
Ships DIRECTLY from Textbooks.com for FREE! Brand new book. Trackable expedited shipping options available.
$189.97
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
$36.19
+$3.99 s/h
Add marketplace to your cart
Acceptable
JUGGERNAUTZ
Troy, MI
Seller Rating: 4.67
0078028787 Used books do not include any supplemental materials such as; access codes, info-trac, CDs, etc. All text is legible and may contain extensive; markings, highlighting, bookstore stickers, e ...show moretc. Satisfaction Guaranteed. Orders ship same or next business day w/ tracking ...show less
$73.00
+$3.99 s/h
Add marketplace to your cart
VeryGood
Recycle-A-Textbook
Lexington, KY
Seller Rating: 4.53
0078028787 Very Good! May NOT contain supplemental materials such as CDs, info-trac, access codes, etc. May contain bookstore stickers. Satisfaction Guaranteed! Choose Expedited Shipping for fastest ...show moredelivery! Free USPS Tracking Number. ...show less
$73.00
+$3.99 s/h
Add marketplace to your cart
VeryGood
Recycle-A-Textbook
Lexington, KY
Seller Rating: 4.53
0078028787 Very Good! May NOT contain supplemental materials such as CDs, info-trac, access codes, etc. May contain bookstore stickers. Satisfaction Guaranteed! Choose Expedited Shipping for fastest ...show moredelivery! Free USPS Tracking Number. ...show less
$76.88
+$3.99 s/h
Add marketplace to your cart
Good
One Planet Books
Columbia, MO
Seller Rating: 4.55
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access ...show more code or dust jacket ...show less
$79.95
+$3.99 s/h
Add marketplace to your cart
Acceptable
omgtextbooks
Pueblo West, CO
Seller Rating: 3.75
New York, NY 2010 Trade paperback Fair. Trade paperback (US). Glued binding. 371 p. Contains: Illustrations, color, Tables, black & white, Maps, Figures.
$87.27
+$3.99 s/h
Add marketplace to your cart
LikeNew
Textbook Charlie
Nashville, TN
Seller Rating: 4.77
Lightly used. Inside looks clean. Ships same day or next business day. Free USPS Tracking Number. Excellent Customer Service. Ships from TN
$103.81
+$3.99 s/h
Add marketplace to your cart
New
textbooknook
Knoxville, TN
Seller Rating: 4.84
Still in the Original Shrinkwrap!!! Brand New Text!!! Never Been Used!!!
$109.85
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
$111.00
+$3.99 s/h
Add marketplace to your cart
New
Webe Books
Rushville, IL
Seller Rating: 4.95
PAPERBACK New 0078028787 Excellent condition. Never been used. **FREE** Delivery tracking with every book purchased.
$137.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
GreatBookPrices
Westminster, MD
Seller Rating: 4.18
Used, Acceptable Condition, may show signs of wear and previous use. Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
Page:   1     2     3     |   Next >
Close
Close
Close