Summary: McConnell-Brue’s Principles of Economics, 15e is the best-selling textbook and has been teaching students in a clear, unbiased way for 40 years. The 14th edition grew market share because of its clear and careful treatment of principles of economics concepts, its balanced coverage, and its patient explanations. More students have learned their principles of Economics from McConnell-Brue than any other text--12 million of them. The 15th edition is a substant...show moreial revision that delivers a tighter, modern, Internet-savvy book. Features:
New color scheme and design subtly incorporating the internet activity.
More direct, concise language and reduced formalism throughout the text. The book has been fully edited to clarify meaning. Over half of the chapter introductions are substantially revised and updated to add interest and jumpstart discussion. Examples are updated to reflect the current times, as are book terms for instance, ''material wants'' is now called ''economic wants'' throughout the book, and the term ''wealth effect,'' as it related to why the AD curve slopes downward, is now called the ''real balances effect.''
Over a quarter of Last Words, the boxed essays found at the end of chapters, have been replaced with more engaging examples. New Last Words include Chapter Four's ''Shuffling the Deck,'' in which Economist Donald Boudreaux marvels at the way the market system arranges the world's tens of billions of individual resources, and Chapter Thirty's ''Lojack: A Case of Positive Externalities,'' in which economists Ian Ayres and Steven Levitt point out how an auto anti-theft device produces large spillover benefits. In Chapter Nineteen's ''The Taylor Rule: Could a Robot Replace Alan Greenspan?'' economist John Taylor argues for a new monetary rule that would institutionalize appropriate Fed policy responses to changes in real output and inflation. Students are more excited by the text and will therefore learn even more.
Substantially revamped Chapter Four, now titled ''The Market System.'' A new introduction, reorganized topics, and streamlined use of terms greatly improves ease of comprehension. The section on competition now generalizes the concept beyond pure competition, allowing for considerable shortening. The Five Fundamental Questions are now the Four Fundamentals, and discussion of profits and expanding industries and losses and declining industries has updated examples and briefer explanations.
Chapter Eight is now titled ''Introduction to Economic Growth and Instability.'' Analytical aspects of growth are now tackled in Chapter Eighteen, while Chapter Eight previews economic growth, the business cycle, unemployment, and inflation. Although it incorporates growth discussion for the first time, substantial editing of language makes this edition's Chapter Eight shorter than its predecessor. Many figures were redesigned, particularly in regard to the business cycle. Table 8-3 now includes unemployment rates for Hispanics, and new figure 8-4 shows inflation rates over the years rather than just tracing out the CPI.
Chapters Nine and Ten, ''Building the Aggregate Expenditure Model'' and ''Aggregate Expenditures: The Multiplier, Net Exports, and Government,'' significantly consolidate and simplify presentation of topics. Instructors who stress the AE model will still have a comprehensive explanation of it, but others can de-emphasize the topic and move on more quickly to the AD-AS framework.
Part IV, encompassing Chapters 16-19, is renamed and reorganized as ''Long-Run Perspectives and Macroeconomic Debates.'' Chapter Sixteen, ''Extending the Analysis of Aggregate Supply,'' has a briefer introduction and a simplified presentation of Phillips Curve topics. Now-dated historical discussion and the ''two-camps'' dichotomy have been omitted and the broader discussion of supply-side economics is scaled back. Chapter 17, ''Economic Growth and the New Economy,'' includes new figures and revised tables. The 14th edition's section on productivity slowdown is replaced by a new section on Productivity Growth and the New Economy. Additionally Chapter 18, ''Deficit, Surpluses, and the Public Debt,'' changes its placement in the book (it was chapter 19 in the 14th edition) and gets a new title to reflect the recent budget surpluses. It includes a much tighter and modern discussion of topics.
Bonus Web Chapter on Economies in Transition: China and Russia. Formerly Chapter 40 in the previous edition, these topics are fully updated and placed on the book Web site in a viewable, downloadable format. Although no longer in the print text, instructors who choose to use the bonus chapter in class have testbank and instructor manual materials to aid them.
In additional to being found in the text, McConnell's 22 Key Graphs are now available on the book Web site as fully-interactive Java applets. Students can manipulate data and see the results visually in these interactive on-line graphs.
Completely redesigned interior with appealing layout. The book is now more inviting to the students.
Customize this book through Primis Online! This title is tentatively planned to be part of the Primis Online Database: www.mhhe.com/primis/online. Professors can customize this book to meet their exact needs and mix and match with other items on Primis Online--allowing them maximum choice and flexibility. Instructors can choose between two delivery formats: custom printed books (in black and white) or custom eBooks (in color).
Unique among principles texts, new Chapter 26: '' Technology, R&D, and Efficiency'' examines the microeconomics of start-up firms, optional R&D, product and process innovation, diffusion of innovation, and the controversy over ''creative destruction''. This new chapter follows a newly combined chapter on monopolistic competition and oligopoly. Chapter 26 provides a capstone of the four market models by examining their possible strengths and weaknesses as they relate to technological advance and efficiency in the very long run.
Expanded content on women, racial and ethnic minorities, and discrimination: A new Last Word for Chapter 2 examines the rise in the labor force participation of women as a significant positive factor in shifting the U.S. production possibilities curve rightward over time. Chapter 34, Income, Inequality, & Poverty, has increased coverage of women and minorities. Chapter 36 on labor market issues has a greatly expanded discussion of labor market discrimination, including discussion of the tastes-for-discrimination model (written at a principle's level), statistical discrimination, and occupational segregation.
Reduced formalism and added directness throughout. Particular concern was paid to the microeconomic chapters for technical accuracy. Readability has been further improved.
New multiple-choice ''Quick Quizzes'' to accompany the 22 Key Graphs. These 4-question quizzes allow students to test their understanding in the multiple-choice format. Added interactivity between the book and the student. Answers are provided, but upside down.
Virtually new Chapter 16: ''Extending the Analysis of Aggregate Supply''. This chapter thoroughly develops the distinction between short-run and long-run aggregate supply and uses it to develop the ''extended AD-AS model''. The extended model is then used to analyze demand-pull inflation, cost-push inflation, and recession. The chapter also treats other aggregate supply topics such as the Phillips Curve and supply-side economics.
Virtually new Chapter 17: ''Disputes on Macro Theory and Policy''. This ''alternative perspectives'' chapter has been completely rewritten with a focus on current policy debates relating to three questions: (1) What causes macro instability?; (2) Does the economy self-correct?; (3) Should policy makers adhere to rules or use discretion? The debates are tied directly to the analytical models developed in the prior chapters and include topics such as monetarism, misperceptions theory, real-business cycle theory, coordination failures, efficiency wages, menu costs, insider-outside theory, and other modern topics.
Streamlined Chapter 23 on pure competition. More focus on the MR=MC approach; less on TR--TC approach; greatly consolidated discussion of ''qualifications'' relating to pure competition and efficiency.
New state-of-the-art design.
Complete coverage of recent policy reforms, e.g., new content on welfare reform, reform of the agricultural price support program and anti-trust issues, e.g., Microsoft.
New Web Based Questions: Teach concepts and encourage technology-based research skills.
Key Graphs: These 22 graphs have special relevance for the study of both microeconomics and macroeconomics; new 4-question quizzes
Last Word Essays: These end of chapter mini-readings describe applications of economic concepts, short case studies, or views which contrast with mainstream thinking; new attractive art.
Extensive Glossary: Over 1000 entries
Figure Legends: Legends accompanying diagrams are often in-depth self-contained analyses of the concepts.
Questions: 10-15 questions follow every chapter, one of which refers to the Last Word Essay; several of the questions are designated ''key questions,'' are cited in the body of text, and answered in the Instructor's Manual, the Study Guide, and on our web site.
Quick Review Boxes: 3-4 mini lists interspersed in each chapter review content
Harness the assets of the Web to keep your course current with PowerWeb! This online resource provides high quality, peer-reviewed content including up-to-date articles from leading periodicals and journals, current news, weekly updates with assessment, interactive exercises, Web research guide, study tips, and much more! PowerWeb is available packaged with a McGraw-Hill text or for online purchase from the Web site http://www.dushkin.com/powerweb
Edition/Copyright:15TH 02 Cover: Hardback Publisher:Richard D. Irwin, Inc. Published: 07/01/2001 International: No
View Author Bio
McConnell, Campbell R. : University of Nebraska, Emeritus
Brue, Stanley L. : Pacific Lutheran University
View Table of Contents
PART 1 AN INTRODUCTION TO ECONOMICS AND THE ECONOMY 1 The Nature and Method of Economics 2 The Economizing Problem 3 Individual Markets: Supply and Demand 4 The Market System 5 The U.S. Economy: Private and Public Sectors 6 The United States in the Global Economy
PART 2 NATIONAL INCOME, EMPLOYMENT, AND FISCAL POLICY 7 Measuring Domestic Output, National Income, and the Price Level 8 Introduction to Economic Growth, Unemployment, and Inflation 9 Building the Aggregate Expenditures Model 10 Aggregate Expenditures: The Multiplier, Net Exports, and Government 11 Aggregate Demand and Aggregate Supply 12 Fiscal Policy
PART 3 MONEY, BANKING, AND MONETARY POLICY 13 Money and Banking 14 How Banks and Thrifts Create Money 15 Monetary Policy
PART 4 LONG-RUN PERSPECTIVES AND MACROECONOMIC DEBATES 16 Extending the Analysis of Aggregate Supply 17 Economic Growth and the New Economy 18 Deficits, Surpluses, and the Public Debt 19 Disputes over Macro Theory and Policy
PART 5 MICROECONOMICS OF PRODUCT MARKETS 20 Demand and Supply: Elasticity and Government-Set Prices 21 Consumer Behavior and Utility Maximization 22 The Costs of Production 23 Pure Competition 24 Pure Monopoly 25 Monopolistic Competition and Oligopoly 26 Technology, R&D, and Efficiency
PART 6 MICROECONOMICS OF RESOURCE MARKETS 27 The Demand for Resources 28 Wage Determination 29 Rent, Interest, and Profits
PART 7 MICROECONOMICS OF GOVERNMENT 30 Government and Market Failure 31 Public Choice Theory and the Economics of Taxation
PART 8 MICROECONOMIC ISSUES AND POLICIES 32 Antitrust, Regulation, and Industrial Policy 33 Agriculture: Economics and Policy 34 Income Inequality and Poverty 35 Labor Market Issues: Unionism, Discrimination, Immigration 36 The Economics of Health Care
PART 9 INTERNATIONAL ECONOMICS AND THE WORLD ECONOMY 37 International Trade 38 Exchange Rates, Balance of Payments, and Trade Deficits 39 The Developing Economies Transitional Economies: Russia and China [Internet-Only chapter]
2001 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac...show morecess codes. Customer service is our top priority! ...show less
$1.99 +$3.99 s/h
purple_whale_123 aurora, IL
0072340363 Item in good condition and ready to ship!
$1.99 +$3.99 s/h
Better World Books Mishawaka, IN
Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$2.00 +$3.99 s/h
Goodwill of Southern California Ontario, CA
No comments from the seller
$2.00 +$3.99 s/h
Goodwill of Southern California Ontario, CA
No comments from the seller
$2.05 +$3.99 s/h
Sierra Nevada Books Reno, NV
Book has some visible wear on the binding, cover, pages. Biggest little used bookstore in the world.
$2.05 +$3.99 s/h
MotorCityBooks Brownstown, MI
Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices.
$2.05 +$3.99 s/h
Free State Books Halethorpe, MD
Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Free State Books. Never settle for less.
Free Shipping Get Free Shipping on orders over $25 (not including Rental and Marketplace). Order arrives in 5-10 business days.
Need it faster? We offer fast, flat-rate expedited shipping options.
Not the right book for you? We'll gladly take it back within 30 days.
To return an eTextbook:
Your eTextbook is non-returnable once it's been activated. You must contact us about returning your eTextbook before you activate it.
Returns are accepted within 30 days of the purchase date on your order confirmation.
This book qualifies for guaranteed cash back! Buy it now for , then:
Sell it back by:
Guaranteed cash back:
Cost of this book after cash back:
Take advantage of Guaranteed Cash Back. Send your book to us in good condition before the end of the buyback period, we'll send YOU a check, and you'll pay less for your textbooks!
If you find this book for less on Amazon.com (direct from Amazon, not marketplace sellers), we'll match it.
In our warehouse, waiting to ship directly to you.
We hand-inspect every used textbook to make sure it's in good condition.
Buy it now. Sell it later!
Sell this textbook for cash!
When you're done with this book, sell it back to Textbooks.com. In addition to the best possible buyback price, you'll get an extra 10% cash back just for being a customer.
We buy good-condition used textbooks year 'round, 24/7. No matter where you bought it, Textbooks.com will buy your textbooks for the most cash.
We hand-inspect every one of our used textbooks to ensure good condition.
Our used textbooks do NOT have:
Missing or torn pages
Missing or torn cover
Torn or damaged binding
A broken spine
This textbook has never been used.
Due to the size of eTextbooks, a high-speed internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.
Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet duringthe download process.
XP or Windows 7 (32 or 64 running in 32 bit mode), or Mac OS 10.6 or above
At least 512 MB RAM, 600 mHZ processor, and 40 MB of hard drive space (75MB for Mac OS)
What is the Marketplace? It's another way for you to get the right price on the books you need. We approved every Marketplace vendor to sell their books on Textbooks.com, so you know they're all reliable.
What are Marketplace shipping options? Marketplace items do not qualify for free shipping. When ordering from the Marketplace, please specify whether you want the seller to send your book Standard ($3.99/item) or Express ($6.99/item). To get free shipping over $25, just order directly from Textbooks.com instead of through the Marketplace.
FREE UPS 2nd Day Air Terms
Rental and Marketplace items are excluded. Offer is valid from 1/21/2013 12:00PM to 1/23/2013 11:59AM CST. Your order must be placed by 12 Noon CST to be processed on the same day. Minimum order value is $100.00 excluding Rental and Marketplace items. To redeem this offer, select "FREE UPS 2ND DAY AIR" at checkout. Offer not is not valid on previous orders.