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Economics for Business - 4th edition

Economics for Business (ISBN10: 0273709089; ISBN13: 9780273709084)
ISBN13: 978-0273709084
ISBN10: 0273709089

Summary: ";It towers above its rivals in so many areas including the depth and breadth of topics covered. It is probably the only text book of economics every student of business will ever need."; Ola Sholarin, Senior Lecturer, Department of Economics and Quantitative Methods, Universityof Westminster The fourth edition of this highly successful and unique textbook provides an appropriate coverage of microeconomic, macroeconomic and international economic issues for
Business students. With its direct and understandable approach Economics for Business continues to focus on applying economic principles to the real world of business. Business economics is a fast-changing environment and the text has been thoroughly revised and updated to reflect current issues. It is ideal for students taking a first course in economics with a business perspective who need a modern, interactive and up-to-date approach. Features bull; bull;New for this edition! Business issues listed at the start of each chapter set the context. bull;New to this edition! A comprehensive glossary of all technical terms. bull;A vast range of applied material and case studies demonstrate how economics can be used to understand real business situations. bull;Focuses on all the major economic topics plus specialist business chapters and sections. bull;'FT Reports' throughout analyse topical Financial Times news stories. bull;A range of pedagogical features to aid learning, including review questions, a web appendix and icons throughout to highlight and explain key ideas. bull; bull;'Pause for thought' questions integrated throughout encourage reflective learning with answers on the Companion Website. bull;Extra web cases on current topics. bull;Extensive web references hotlinked from the book's excellent Companion Website encourage further study and research.
...show more
Summary: ";It towers above its rivals in so many areas including the depth and breadth of topics covered. It is probably the only text book of economics every student of business will ever need."; Ola Sholarin, Senior Lecturer, Department of Economics and Quantitative Methods, Universityof Westminster The fourth edition of this highly successful and unique textbook provides an appropriate coverage of microeconomic, macroeconomic and international economic issues for Business students. With its direct and understandable approach Economics for Business continues to focus on applying economic principles to the real world of business. Business economics is a fast-changing environment and the text has been thoroughly revised and updated to reflect current issues. It is ideal for students taking a first course in economics with a business perspective who need a modern, interactive and up-to-date approach. Features bull; bull;New for this edition! Business issues listed at the start of each chapter set the context. bull;New to this edition! A comprehensive glossary of all technical terms. bull;A vast range of applied material and case studies demonstrate how economics can be used to understand real business situations. bull;Focuses on all the major economic topics plus specialist business chapters and sections. bull;'FT Reports' throughout analyse topical Financial Times news stories. bull;A range of pedagogical features to aid learning, including review questions, a web appendix and icons throughout to highlight and explain key ideas. bull; bull;'Pause for thought' questions integrated throughout encourage reflective learning with answers on the Companion Website. bull;Extra web cases on current topics. bull;Extensive web references hotlinked from the book's excellent Companion Website encourage further study and research. ...show less

Edition/Copyright: 4TH 08
Cover: Hardback
Publisher: Pearson (UK)
Published: 03/28/2008
International: No



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