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Economics of Strategy - 4th edition

Economics of Strategy (ISBN10: 0471679453; ISBN13: 9780471679455)
ISBN13: 978-0471679455
ISBN10: 0471679453

Summary: Revised and updated to reflect the cutting edge of academic thinking about business strategy, the Fourth Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text offers a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern strategy literature, the book provides an economic lens for viewing the broad sweep of the strategic activities of the firm.

The book begins by focusing ...show moreon the boundaries of the firm and examines competitive strategy from the perspective of industrial organization (IO) economics, particularly Porter's Five Forces. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit. ...show less

Edition/Copyright: 4TH 07
Cover: Hardcover
Publisher: John Wiley & Sons, Inc.
Year Published: 2007
International: No

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