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Economics of Strategy

Economics of Strategy - 5th edition

ISBN13: 978-0470373606

Cover of Economics of Strategy 5TH 10 (ISBN 978-0470373606)
ISBN13: 978-0470373606
ISBN10: 0470373601
Cover type:
Edition/Copyright: 5TH 10
Publisher: John Wiley & Sons, Inc.
Published: 2010
International: No

List price: $221.95

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Economics of Strategy - 5TH 10 edition

ISBN13: 978-0470373606

David Besanko

ISBN13: 978-0470373606
ISBN10: 0470373601
Cover type:
Edition/Copyright: 5TH 10
Publisher: John Wiley & Sons, Inc.

Published: 2010
International: No
Summary

Economics of Strategy enables managers to perform a comprehensive analysis of a firm's strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy. Economic principles are presented without over-emphasizing the math to make the discussions more engaging. Updated real-world examples bring the economic models to life. The examples are drawn from throughout the world and cover business practice from the eighteenth century to the present day. Managers will be able to apply the information presented to gain a competitive advantage.

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Cover of Economics of Strategy 6th edition

Economics of Strategy - 6th edition

ISBN13: 978-1118273630
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