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Economics of Strategy - 5th edition

by David Besanko

Economics of Strategy (ISBN10: 0470373601; ISBN13: 9780470373606)
ISBN13: 978-0470373606
ISBN10: 0470373601

Summary: Economics of Strategy enables managers to perform a comprehensive analysis of a firm's strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy. Economic principles are presented without over-emphasizing the math to make the discussions more engaging. Updated real-world examples bring the economic models to life. The examples are drawn from throughout th ...show moree world and cover business practice from the eighteenth century to the present day. Managers will be able to apply the information presented to gain a competitive advantage. ...show less

Edition/Copyright: 5TH 10
Cover: Hardback
Publisher: John Wiley & Sons, Inc.
Published: 08/24/2009
International: No

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