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Effective Business Communications

Effective Business Communications - 7th edition

ISBN13: 978-0070443983

Cover of Effective Business Communications 7TH 97 (ISBN 978-0070443983)
ISBN13: 978-0070443983
ISBN10: 007044398X
Cover type:
Edition/Copyright: 7TH 97
Publisher: McGraw-Hill Publishing Company
Published: 1997
International: No

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Effective Business Communications - 7TH 97 edition

ISBN13: 978-0070443983

Herta A. Murphy and Herbert W. Hildebrandt

ISBN13: 978-0070443983
ISBN10: 007044398X
Cover type:
Edition/Copyright: 7TH 97
Publisher: McGraw-Hill Publishing Company

Published: 1997
International: No
Summary

For over 25 years, this outstanding text, synonymous with dependability and excellence, has helped students develop the skills they need to communicate successfully in the business environment. The seventh edition strengthens the research orientation and solid academic base of previous editions and includes totally up-to-date material, abundant examples, and a wealth of critical-thinking exercises and problems based on real business situations. The authors' combined total of over 75 of years of teaching undergraduate, graduate, and executive students at major US and foreign universities adds extensive pragmatic classroom teaching experience to the academic base.

Author Bio

Murphy, Herta A. :


Hildebrandt, Herbert W. : University of Michigan-Ann Arbor

Table of Contents

Part One: Background for Effective Business Communication

Chapter 1: Effective Communications in Business
Chapter 2: The 7 C's of Effective Communication

Part Two: Business Communication in Context

Chapter 3: Business Communication and the Global Context
Chapter 4: Business Communication and the Ethical Context
Chapter 5: Business Communication and the Technology Context

Part Three: Message Design

Chapter 6: The Process of Preparing Effective Business Messages
Chapter 7: The Appearance and Design of Business Messages
Chapter 8: Good News and Neutral Messages

Part Four: Written Communication, Major Plans for Letters & Memos

Chapter 9: Bad News Messages
Chapter 10: Persuasive Written Messages

Part Five: Written Communication, Reports

Chapter 11: Short Reports
Chapter 12: Long (Formal) Reports
Chapter 13: Proposals

Part Six: Strategies For Oral Communication

Chapter 14: Strategies for Successful Speaking and Successful Listening
Chapter 15: Strategies for Successful Informative and Persuasive Speaking
Chapter 16: Strategies for Successful Interpersonal Communication
Chapter 17: Strategies for Successful Business and Group Meetings

Part Seven: The Job Application Process

Chapter 18: The Job Application Process--The Written Job Presentation
Chapter 19: The Job Application Process--Interviews and Follow-up

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